Financial strength enables CW to take risks; flexibility allows it to work with any and all creative entities. With no outside interests to protect, CW can be selective in choosing projects and partners, distribution outlets and other relationships. It can access A-list talent above and below the line, across the entire spectrum of the industry. A track record of financial, ratings, critical and creative success attests to a history of working well with all the major players in the business, and participating in unique situations with its most creative people.

CW's tripartite structure of operating units extends the company's reach beyond that of a traditional production company, into many aspects of the media business, including global distribution, cable network programming, third-party programming, foreign networks and new channels and other areas: